How to Grow an HVAC Business - Step by Step in 2022 - Should I Use a Ghostwriter to Help Market My HVAC Company
How to Grow an HVAC Business Step by Step in 2022:
Should I Use a Ghostwriter? How, When and Why to Use a Ghostwriter
By “Coach Gary” Micheloni
You already know the answer to this, but let’s just say it anyway? YES! Now that the question has been answered authoritatively…WHY?
These days, communication is more important than ever. While I am not pointing any fingers at you directly, when is the last time you reached out, personally, to your customers and clients, not in a business letter attempting to resolve an issue, but just to say ‘hi’ and to keep your company top of mind in the thinking of your clients?
And just like you need to remind your clients that you are out here…so, too, must you remind the Internet of the same thing. The Internet thrives on fresh content. You can be on Page One today, and Page ? in a week or two if your competition has published some recent news and has taken your place on that very important first page. Link to our blog on other ways to increase hvac sales
A simple article can have a lot of power, particularly when it emphasizes the keywords important to your industry, your company name, along with some contact information. Simple things can actually be huge for you!
Consistency is important, as well. As important as new content is you can’t just do it one time. It should occur regularly. But you’re a busy person, putting out fires all day long. That realization of the need to be more active online is one of those fires. How can you do it all?
A ghostwriter can be a huge help. The term refers to the idea that you are having someone write material, to be reviewed and approved by you, and then published with your name attached to it. Simply, we ghostwriters are kind of a ‘hired gun’. We just get things done and then move on, until needed again. We can come back every week or every month, whatever the need. We don’t take credit for authorship. You do.
The point is that you can have expert, world-class, writing done on your behalf, under your name, and yet not have to carry someone on your company weekly payroll. The ultimate hired gun!
That’s enough for now. I’d invite you to check out my Brick and Block Podcast, available wherever fine podcast are found, and I can be found there, as well, especially if you put a dot com on the end of the podcast’s name! You just may get some good ideas there.
“Coach Gary” Micheloni
Ghostwriter Par Excellence
BrickandBlockPodcast.com
© 2022 by Gary Micheloni
